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CASE STUDY #10:
$5m Safety Program Achieves 98% Executive Buy-In
How we turned 18 months of resistance into bottom-up advocacy
How we turned bureaucratic compliance into employee empowerment
Our Approach: We shifted from corporate mandates to peer influence. We identified natural influencers within the organization and equipped them with behavior-focused tools to create sustainable bottom-up adoption momentum.
How we turned 18 months of resistance into bottom-up advocacy
A $5 million safety program for 5,000 employees across 100+ locations needed executive support while navigating organizational politics. The new safety office had to secure buy-in from management and executive leadership while being respectful of the originating division.
We developed a six-hour executive workshop focusing on leadership behaviors rather than program information. We aligned executives around program commitment, strategy application, and barrier removal through knowledge transfer and demonstration of safety leadership behaviors.
The Challenge:
Our Approach:
The transformation:
(vs. 75% industry standard)
Management buy-in increased from 36% to 86% six months post-training
116% of goal, participants understood safety program objectives
participants understood their role as a safety leader
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