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CASE STUDY #11:
130% Training Participation Across 100+ Locations
How we turned 18 months of resistance into bottom-up advocacy
How we adapted safety training to reach diverse employee groups
Our Approach: We shifted from corporate mandates to peer influence. We identified natural influencers within the organization and equipped them with behavior-focused tools to create sustainable bottom-up adoption momentum.
How we turned 18 months of resistance into bottom-up advocacy
A $5 million safety program needed to reach 3,500 employees across 100+ field and office locations. During implementation, administrative employees showed less safety concern than field workers, requiring program adjustments for different engagement levels.
We developed employee training and communications that worked for diverse audiences, recognizing different workplace realities. Our approach focused on knowledge transfer and safety leadership behaviors across varied workplace environments, adapting when feedback showed uneven engagement.
The Challenge:
Our Approach:
The transformation:
Positive reaction
to training
Understanding of
safety program
Understanding role as safety program leader
increased
communication
division level
attributes
organizational
attributes
increased
ability
