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CASE STUDY #2:
95% Reduction
In Unnecessary Meetings
How we turned 18 months of resistance into bottom-up advocacy
How we turned coordination chaos into expert-matching clarity
Our Approach: We shifted from corporate mandates to peer influence. We identified natural influencers within the organization and equipped them with behavior-focused tools to create sustainable bottom-up adoption momentum.
How we turned 18 months of resistance into bottom-up advocacy
The transformation:
A global sales team of 20 professionals was drowning in coordination rather than collaborating. Every client opportunity required matching the right expert to the right need, but most meetings included the wrong people at the wrong time.
We leveraged their existing communication platform's underutilized capabilities. We focused on behavior changes; expert profiles, capability discovery, and scheduling based on real availability, not point-and-click training.
The Challenge:
Our Approach:
in unnecessary
meeting time
in team connectedness and expert awareness
expert resource
utilization without requiring expertsin every meeting
million forecasted
over 3 years
successful
increase
reduction
cosT-benefit
