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CASE STUDY #1:
INDUSTRY: Multinational technology company (150,000+ employees across 20 countries)
DISCOVERY:
150,000 employees across 100 countries were supposed to embrace a new communication platform. Instead, they were clinging to outdated processes and systems. User adoption was lagging, resistance was spreading, and performance was starting to suffer.
ALIGNMENT:
We looked at what they already had: influential people who others naturally followed. Our Gap Assessment revealed the real issue: The technology wasn't the problem. The adoption was. We designed an influencer program that identified natural early adopters and equipped them with specific behaviors and collaboration techniques.
IMPLEMENTATION:
Identified influencers using our proprietary survey.
Equipped influencers with behavior-focused tools and shareable content.
Focused on pushing adoption through the critical "chasm" from Early Adopter to Early Majority stage.
Within 60 days, the influencer program created momentum that eighteen months of traditional deployment couldn't achieve. People stopped asking "Why do we need this?" and started asking "How can I use this better?"
MEASURED RESULTS:
100%
of use case study goal achieved in two months.
380%
of 3-month usage goal achieved in 2 months.
450%
of feedback goal achieved in one month.