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CASE STUDY #4:

Reset Expectations, Rebuilt Confidence

How we turned 18 months of resistance into bottom-up advocacy

How we turned a struggling sales team's crisis into sustainable success

The Challenge: A multinational tech company with 150,000+ employees across 100 countries was stuck after 18 months of failed communication platform rollout. Traditional top-down deployment tactics weren't working; people were clinging to outdated systems.

Our Approach: We shifted from corporate mandates to peer influence. We identified natural influencers within the organization and equipped them with behavior-focused tools to create sustainable bottom-up adoption momentum.

How we turned 18 months of resistance into bottom-up advocacy

A global sales team of 100 professionals was caught between unrealistic expectations and unclear processes. Schedule delays and disruptive implementations left clients dissatisfied and the team struggling to meet targets.

We educated the client on implementation reality and complexity. Our Gap Assessment revealed gaps in organizational culture and change management practices. We focused on collaborative readiness and realistic goal-setting rather than new sales strategies.

The Challenge: 

Our Approach:

The transformation:

Realistic 

Increased

shortened

Improved 

sales cycle through better expectation management

customer satisfaction scores 

implementation expectations
 aligned with business impact

client stakeholder engagement and project ownership

We make it worth it!

CHANGE IS HARD

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Change that moves people, not just metrics.